In "Cultish," Amanda Montell explores the fascinating world of cults and how their persuasive language and techniques permeate our everyday lives, from religious sects to fitness trends to multi-level marketing schemes.

With rich psychological insights and vivid examples drawn from history and science, Superbloom provides both a panoramic view of how media shapes society and an intimate examination of the fate of the self in a time of radical dislocation. It may be too late to change the system, Carr counsels, but it’s not too late to change ourselves.